The Festive Edit is coming — join the list for early access
Founder's Note Vol. 01 — Festive Edit

The Journal

Why I Started Walking The Markets Myself

Two decades of fitting rooms, fabric that lies on screen, and the case for choosing every piece by hand — not by algorithm.

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Woman in a sari walking through a park Photo — Mehedi Hasan / Unsplash

New here? Start with the story above — or see what's coming for festive season.

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First Look

A first look at the Festive Edit

Early pieces from the collection, photographed ahead of the drop — before the full Edit goes live.

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Coral floral saree, First Look preview
Jewel-tone colorblock saree, First Look preview
Sunset stripe saree, First Look preview
A deep aubergine Banarasi silk saree with gold zari booti and a meenakari border Rakhi & Co.

Border to Border

Aubergine, Gold Thread, And A Border That Travelled South

Banarasi silk was woven for Varanasi's ghats and Mughal courts — but somewhere along the way, it became one of South India's most-loved wedding staples too.

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The Journal

Notes on craft, fit and how to wear it

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Four women in jewel-toned Banarasi silk sarees, laughing together outdoors
Woman in a red and green Bandhani-print saree, styled outdoors
Four women in pastel-toned sarees at a festive evening reception
Close-up of a woman draped in a sage-green Banarasi silk saree with a gold zari border and traditional jewelry

02 — Fashion Watch

Gold Borders & Group Reels: The Sarees Of This Festival Season

Varalakshmi Vratham and Onam arrive within days of each other this year — one steeped in silk and ritual, the other in gold borders and group choreography. Here's what's actually being worn.

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A woman working on a handloom weaving machine Fashion Watch

Fashion Watch

From Guns To Gulabs: What Raipur's Ramp Just Taught Fashion

On National Handloom Day, former Bastar insurgents walked a runway in handloom silk — and said more about what clothing can do than most fashion weeks manage in a season.
Woman wearing a blue sari and yellow scarf Fit Notes

Fit Notes

Designing Blouses For The Indian Figure

What most ready-to-wear gets wrong — and what we're building toward.
Close-up of a woman draped in a sage-green Banarasi silk saree with a gold zari border and traditional jewelry Draping

Draping

How A Saree Is Meant To Fall

The difference between a drape that photographs well and one that actually moves with you.
Four women in jewel-toned Banarasi silk sarees, laughing together outdoors Occasion Edit

Occasion Edit

Building A Festive Wardrobe, One Piece At A Time

A short guide to buying fewer sarees, and choosing them better.
Ria.S, Founder

The Founder

Curated by Ria.S — design experience spanning two decades.

A specialist in clothing for the Indian figure, Ria.S' point of view shapes every piece in the collection — chosen by hand, not by algorithm.

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Early Access

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